More and more people are choosing to go the healthy route, and that means that they might not be eating out as much as they once did. Does this sound like a frightening prospect for you and your restaurant?
You can take advantage of this new trend and start adding healthier menu options to drive your business back up.
When you are making these changes to your menu, consider just how much you want to change. Are you going to make sweeping changes to your menu, or are you only going to add a few healthier choices?
You may only want to add a few different options here and there and slowly overtake your menu with healthier choices. The way you do it is up to you. You might want to have a separate menu so that you don’t have to change the layout of your old one that your customers are familiar with. The cost to print these additional menus shouldn’t be too high.
As you make the change and start adding these healthier choices to the menu, you need to make sure that you advertise the changes that you are making. Send out a press release to the papers as well as online. Tie it in with the rising trend of health problems and obesity and tell everyone what you are doing to help combat that. Promote these healthier changes on your blog and anywhere else that you do your advertising so you can be sure that everyone is going to see them.
Changing just the menu might not be enough to start enticing new customers to your establishment. You might also want to make some cosmetic changes to your restaurant. They don’t have to be drastic, but a few décor changes and even buying new restaurant booths, chairs and tables can give your place a new look that matches in with the new theme of your menu. As always, you want to make sure that the restaurant furniture is comfortable and that the seating arrangements work.
How long will this healthy trend last? No one can tell for sure, but it certainly looks as though it is here to stay. With so many people wanting to get into shape and live a better, health conscious lifestyle, there will always be a large segment of the population that wants to have healthy options at their local eatery. Remember, even if your menu isn’t the healthiest around, adding an option for the health enthusiasts can only increase your clientele base. So don’t leave them out.