Showing appreciation for your customers is a great way to create loyal customers. Those loyal customers, as you probably already know, are going to keep coming back to your eatery and they will spread the word about how well you take care of them. How can you foster this loyalty? If you have been wracking your brain trying to come up with ways to let your customers know how much you appreciate them, consider starting a birthday or anniversary club. It’s easy to do, and it is a cost effective way of getting people to come back to your restaurant.
You can choose to have a birthday club or an anniversary club. You might even want to have both. Offer a signup sheet for people where they can add their birthday or their anniversary (or both if you chose that route). They will also need to provide their email address. Make sure that you let them know that you aren’t going to do anything with their email other than put it in your own database to send them specials. A week or two before the event, send them coupons. Make sure that the coupons are good enough to entice them to come into the restaurant and redeem them.
Some good ideas include a free meal when buying one of the same price or greater. Free dessert or free drink coupons are also nice. Let them know in the email that they don’t have to redeem the coupon on their actual birthday or anniversary. Give them up to a week or two to redeem the coupons.
Even if you are giving them a free meal, you will find that you are able to make money because they will likely bring in a few friends with them on the big day. When those new people come in, make sure that you give them the opportunity to sign up as well. You want as many people to sign up as possible.
You will find that the birthday and anniversary club will grow and become very popular in the community. More and more people will start signing up, and that means that you are going to have more people in your restaurant. It is a simple and painless way to promote your restaurant and to show your customers just how much you really appreciate their business.