If you have a relatively new restaurant, you already know that it can be hard to get people to come through your doors. While you might have had a decent opening, the rush after the first few weeks might be slower than you had hoped. This certainly doesn’t mean that your eatery is doomed. It simply means that you need to spread the word to more people. You will want to find as many ways as possible to keep up the buzz about your restaurant.
Something that you might want to consider is doing a little bit of catering for a special event that is happening in your town. Even if your restaurant doesn’t normally do catering, you might want to consider it for a gallery showing or some similar event. It is also a good idea to offer a heavy discount to the event coordinator. In some instances, you may even want to cater the event free of charge.
Why would you want to do this? You have to look at this as an advertising opportunity rather than as a job. If the event is large, or if it has a number of influential people attending, you are going to be able to advertise directly to them in the best way possible – through your food. You don’t have to tempt them to come into your restaurant to try your food because they will be able to do it right at the event. If they like what you have to offer, you can be sure that they will come into the restaurant, they will tell their friends, and you will increase your business.
Of course, you need to make sure that the event is going to be worth your time. You should offer services to high profile events. Post a press release that lets the world know that you are providing food for the event. If you have enough quality seating in your restaurant, you might even want to offer to host the event there. It can give you even more exposure, and the guests will be more likely to return to the restaurant on their own later.
You need to do everything possible to keep people talking about your restaurant, and this is a great way to do that. Keep your mind open and always look for new ways to advertise.