restaurant planning and schedule

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Everyone is a Comedian: Putting on an Open Mic Night at Your Bar

Have you been wracking your brain and trying to come up with a fun promotion that will get more people to come into your establishment? If you are like most bar owners, you are probably constantly thinking of ways that you can increase the number of patrons that you have. A great way to attract more people is to have an open mic night for stand up comedians.

How is adding comedy to your bar going to help? It is a fun event that you can promote easily. People are going to see it as free entertainment, which it is. It can create an influx of customers into your bar, including friends and family members of those who are performing. More people in the bar equal more money in your pocket.

When you are putting on an open mic night for amateur comedians in your town, it isn’t as simple as setting up a PA system and letting anyone who comes by step up on the stage. Well, you could do that, but you will quickly find that it devolves into an unorganized mess. Instead, take some time to come up with a plan. The following tips should help you to get started. (more…)

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Everyone Loves a Themed Party and You Should Take Advantage

Themed parties aren’t just for the kiddies. Everyone loves themed parties, especially adults who want to have a fun time when they head out to your bar. If you want to pull some extra business into your bar, consider having a special theme for the bar one night. It is fun, it won’t cost much, and it can draw a huge crowd to your place.

The first thing that you have to do is come up with the theme. This is the fun and easy part since there are so many different ideas out there. You might want to have a pirate theme or a superhero theme. Everyone can come dressed as their favorite hero or villain. If you don’t want to go quite that fantastical, you can always have a Roaring Twenties theme, a Sixties theme, or even a Wild West theme. The only limit is your imagination. (more…)

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Branding Your Bar and Restaurant is Important

As a business owner, you’ve probably heard about the importance of branding. However, you might not know how important it can be when you have a single restaurant or bar. You might not realize the branding is still vital if you want to project a coherent image through all of your promotion efforts and beyond. How can you go about branding? That’s not an easy question to answer because there are so many variables. However, the following tips should help you to get on the right track. If you are still having trouble identifying, solidifying, and promoting your brand, you can always hire a specialist to help.

The first step in branding is identifying how you want your customers to see you and your establishment. Are you running a fun family friendly restaurant that caters to the kids and makes everyone feel at home? Do you have an upscale sushi restaurant? Are you running a family-owned Korean barbeque shop? Every restaurant or bar is going to fit into certain niches better than others. Find what you want to promote as a part of your restaurant and make that a part of your brand.

Of course, there is also the very literal aspect of branding. You need to have a logo, even if you are a small bar or restaurant. A logo, which you use for all of your communications and advertisements, is very important. Do you disbelieve the importance of logos? I bet if you close your eyes, you can picture the Apple logo, the McDonald’s logo, the Chili’s logo, and thousands of others. Those logos are very important, and they establish the brand. When people see those logos, they know what to expect.

In addition to putting your logo on all of your coupons, flyers, menus, and everything else, you need to make sure that the interior of your restaurant meets the expectations of your customers. You need to have good quality restaurant seating that matches with your restaurant’s theme and the brand that you are trying so hard to promote. Your décor is equally important.

Consider all of the above when you start trying to brand your bar or restaurant. If you do, and if you keep studying branding and how effective it can be, you will find that people will know your logo, your establishment’s name, and what to expect, even if they haven’t yet visited.

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Start a Birthday or Anniversary Club at Your Restaurant

Showing appreciation for your customers is a great way to create loyal customers. Those loyal customers, as you probably already know, are going to keep coming back to your eatery and they will spread the word about how well you take care of them. How can you foster this loyalty? If you have been wracking your brain trying to come up with ways to let your customers know how much you appreciate them, consider starting a birthday or anniversary club. It’s easy to do, and it is a cost effective way of getting people to come back to your restaurant.

You can choose to have a birthday club or an anniversary club. You might even want to have both. Offer a signup sheet for people where they can add their birthday or their anniversary (or both if you chose that route). They will also need to provide their email address. Make sure that you let them know that you aren’t going to do anything with their email other than put it in your own database to send them specials. A week or two before the event, send them coupons. Make sure that the coupons are good enough to entice them to come into the restaurant and redeem them.

Some good ideas include a free meal when buying one of the same price or greater. Free dessert or free drink coupons are also nice. Let them know in the email that they don’t have to redeem the coupon on their actual birthday or anniversary. Give them up to a week or two to redeem the coupons.

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Host a Singles Event at Your Restaurant

I already discussed the topic of bringing in more customers by hosting a singles night. This post is adding a few tips and insights into what has already been mentioned before to create a better review of the concept and to help you make the most of the idea.

The logistics of hosting a singles event might be tricky at first, but it is possible to do. Here are some tips that you can use to figure out how to start your own restaurant-styled singles night.

First, what is your slowest day of the week? You are going to want to choose that as the night that you hold your event since you have the potential to earn equal to or more money during this night than you regularly would. Once you know the day that you are going to hold your event, you will be able to continue with the rest of the preparations. (more…)

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Frequent Loyal Diners Deserve Rewards

If you have been in business for a while, you have probably started to see some familiar faces around your restaurant. Those customers that come in a few times a month, once a week, or even a few times a week are your best and most loyal customers. They probably even sit in the same area each time that they come into your place. You and the rest of the staff may even know them by name.

You want to treat them well, and you want other customers to follow their lead. It would be a wonderful world if you could count on all of your customers to come back day after day, wouldn’t it! A great way to repay those loyal customers is by offering a stamp card so that they will be able to save a little bit of money and feel welcomed and appreciated.

The card can have several spots on the back – generally around 12. Each time the customer comes in and orders an entrée, a buffet meal or the like, your employees can stamp their card. After the customer reaches those 12 stamps, they are entitled to a free meal and you replace their card with a brand new one. They will keep coming back, and you can be sure that they are going to tell their friends about it. When they bring others to your restaurant, you are the winner because you are able to meet and greet some new blood. (more…)

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