Now that you know why you need to set up your blog (see our previous post), and you know that it is easy to do, you are probably trying to figure out what you could possibly write about to keep people interested – and to make them want to come into your establishment. Fortunately, it is quite easy to find topics about which you can write.
For starters, you will want to use the blog as a form of advertising, naturally. However, you don’t want it to come off as simply being an ad for your restaurant or bar. For every post that you write about the specials and dishes offered at your place, you need to have other types of posts to keep readers coming back. It can’t be all about your restaurant or bar. What does that mean? The following suggestions can make some great blog topics.
Consider all of the different events that happen in your town. Is there a big high school football game coming up? Is there a concert in town? Where are some good places to visit for those who are new to town? There are plenty of other ideas as well. Consider adding a gallery of images to your blog. You can have images that show the outside of your establishment, images of the inside and of the restaurant seating layout and design, pictures of your staff, and pictures of your town. You might also want to post about things such as special events that you are hosting, including any costume parties, wine tastings, etc. It is a subtle form of advertising that can draw people to your place.
Something else that you might want to consider is doling out the task of writing posts to a few of your employees along with your own posts. If they do this on their own time, offer to pay them a bit extra for their service. You can have each employee specialize in certain areas. Some can write about events happening in your town, as well as tourist information. Another can write about the various specials that you are currently running. You get the idea. Of course, you will want to check their writing ability before you have them putting up posts for you.
Once you see how easy and fun it can be to start writing blog posts for your bar or restaurant, you will discover many other topics about which you can write.
Have fun with your new blog!