Everyone is blogging today, even us, our 10-year-old nephew talking about the latest video games and our elderly aunt that blogs about the cozy mysteries she reads.
If you are a bar or a restaurant owner, you might not think that you would ever need to have a blog of your own. After all, what would you talk about in your blog? How do you even start one?
Today, we’ll show you why you need to start blogging for your bar or restaurant right now. In our next post (Part 2), we’ll talk about the things that you can post to keep reader interest high.
Is Blogging Important?
You might think that because you have website for your restaurant or bar that you don’t need to have a blog too. People will just be able to look you up by using your website, right? While a website is certainly a tool that you are going to need in your arsenal of digital promotion, it certainly isn’t the only web presence you are going to want. Your website is likely a static page that has information about your location, your phone number, the food or drinks that you have, and perhaps a few pictures of your restaurant layout and furniture. This is a good start, but you need to do more, and blogging is the answer.
With a blog, you will be able to update often. When you have a large number of good posts, you will have a higher presence on the search engines and people are going to be able to find you much easier. Best of all, they are a great way to give back to your customers and to create a little community on the web.
Is Getting a Blog Difficult?
You can get a blog easily, and you can do it without spending a dime. You can make the setup process as simple or as complicated as you want. It takes just minutes to set up a basic blog through one of the major hosts, such as WordPress or Blogger. Choose a theme for the blog, upload your header and logo if you have them, and you are good to go. Learning to use them is very simple, and if you don’t know how to do it, you can ask one of your employees.
The only part that you might find difficult is finding topics to write about on your blog. Don’t worry; we cover that in Part 2!