In the previous post, I went over the basics of creating a simple ad in a graphics program. Because there are so many design programs available, and you will have to spend time learning them in order to become an effective designer, it can be time consuming and frustrating. You have another option though. You can choose to hire a graphic designer to take care of the ads for you. He or she might also be able to develop your menus and even restructure your logo if you wish.
One of the great things about the Internet age is that you can hire someone from a thousand miles away to do the work for you. No longer are you limited by your geographic location. That means you have countless thousands of graphic designers from which you can choose.
When you are choosing a designer, you need to check out their portfolio to make sure that he or she has done similar work in the past. They do not have to have a lot of experience, but you do want to see what their work looks like. Most of the designers have online portfolios now, so you can view their work before you even contact them.
Some of the designers are quite expensive but they are worth it. Check to see what other types of services they offer for their price. Some will be able to work on your website in addition to all of the print materials you need. Once you find a designer whose portfolio you like, you can contact them for a quote to see how much they are going to charge.
If you are on a tight budget, you can see if you can find a student graphic designer in your area that is able to work for a smaller fee. In addition to the money that you pay them, you might want to offer them a free or discounted meals or drinks at your establishment. A student is usually tight on money, so a free meal here and there in addition to your payment can look quite tempting. The barter system has worked for many years, and it can still work today.
Whether you decide to hire a specialist to give you some help with the ad design, or you want to do it on your own, make sure that you have the best ads possible.